Studio lore
We chase receipts, not applause.
Focuskernel emerged after one too many distributor incentives collapsed into Slack screenshots. Today we pair prism-colored storytelling with stubborn operational logging—because incentives fail quietly long before dashboards blink red.
Operating vows
Radical specificity
Names for SKUs, corridors, POSM drops—not anonymous “synergies.”
Transparent limits
If we cannot negotiate retailer contracts for you, we say so before invoices land.
Evidence-forward incentives
Milestones tie to captured behaviors your external reviewers can replay.
Human bilingual bridges
Localization editors stay embedded—not outsourced punctuation fixes.
Milestones worth citing
2019 · Prism prototype
Piloted Shelf Pulse audits with two Busan distributors—learned humidity ruins cardboard proofs faster than spreadsheets admit.
2022 · Sentinel overlay
Campaign Gate Sentinel adopted by a consumer electronics alliance tired of premature payouts.
2025 · Atlas cadence
Coverage Atlas threads Jeju seasonal shocks into incentive planning—still imperfect, finally honest.
Humans behind the prism
Trade marketing strategist
Sora Lim
Former HQ planner translating corridor conflicts into incentive-ready narratives.
Retail execution lead
Haneul Park
Owns fixture choreography across hypermarkets and noisy seasonal resets.
Channel analyst
Inhye Kang
Builds reconciled signal decks when syndicated feeds disagree with distributors.
POSM coordinator
Mira Song
Sequences installs when retailer janitorial windows threaten incentive proofs.
Partner success manager
Eunwoo Chae
Runs distributor arenas where payout mechanics meet operational reality.
Localization editor
Yuri Cho
Keeps Hangul-first partner voice aligned with HQ English constraints.
Operations planner
Kyumin Roh
Designs gate bundles so reviewers inherit evidence—not anecdotes.
Reporting specialist
Dabin Jeong
Maps coverage arcs where incentive density skews toward easier postal codes.